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The New Vitale Barberis Canonico Showroom

by Chris Hershberger

The New Vitale Barberis Canonico Showroom

This week I received a press release from the Vitale Barberis Canonico woolen mill, which has a 352-year history and is in the 13th generation of the same family. In collaboration with one of Italy’s finest tailoring houses, A. Caraceni, it has opened a new showroom in Milan.

According to the release:

This is a prestigious and eclectic space, which unites the concepts of showroom, cultural workshop and etnertainment area, with the aim of making the Vitale Berberis Canonico fabrics and brand better known to lovers of made in Italy style and men’s fashions.

Also:

The [event] program will also include book presentations by Italian and international style experts, there will be books which talk of the passions of the elegant gentleman, from food to beverages, to traveling and vintage cars. The showroom will become the ideal setting for tastings, meetings and talks on such topics.

It certainly sounds like a cool place to hang out, and looks like it, too. Those of you looking for inspiration may find some here. Note the color scheme of brown leather Chesterfield-style sofas, black accent furniture, gray/beige carpet, and black windowpane curtains, and the tailoring illustrations presented under gallery lighting.

The machine-gun lamp might not be to everyone’s taste, but then again nothing ever is.

VBC Showroom 1

VBC Showroom 2 copia





Chris Hershberger
Chris Hershberger

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